There are a host of reasons for engaging in the social media community including:
-It’s cost-effective. Many accounts on various social media sites are free to set up.
-Huge global audience. Get more information at Social media marketing website.
-Enables you to receive feedback in real-time and communicate with customers in real-time.
-Provides your business with an additional marketing channel, to increase the awareness of your product, brand or organisation.
However social media does present some obstacles for businesses that need to be measured up:
Time and Resources – you must be willing to devote the time needed to come up with fresh new content. So it is important to consider whether you have the time and the resources to effectively manage your social media presence.
Handing over brand control – You hand over some of the control of your marketing efforts and effectively your brand to your target audience. They will have the ability to comment on posts or other content and you need to be prepared for both positive and negative comments. However even if you are not administering a company Facebook page, it’s important to keep in mind that there is nothing to stop customers from posting comments on their own blogs or other public forums about your products and services.
Measuring ROI – The introduction of web tracking and analytics tools also brought with it the ability to more easily measure the success of certain online marketing and advertising campaigns. However the nature of social media means that you might not always be able to see the results of your campaign right away. Your social media efforts might allow your consumers to ask more questions or further engage with your brand or product, but like most other relationship building activities, it takes time to build brand loyalty and repeat sales, it is likely that your social media activities will not have an immediate impact on sales that can be easily measured, there may be a lag.